6 Reasons Social Media Influencers Need a Website
For social media influencers, who’ve built their following (and businesses) on platforms like TikTok and Instagram, adding an official website to their online presence may seem redundant. Younger influencers in particular may view websites as old technology. However, there are plenty of reasons why websites, those trusty old bedrocks of the internet, can be valuable for growing influencers’ brands.
Here are six reasons why social media influencers should consider getting a website.
1. Build a dedicated platform
Social media is a precarious place to run a business. Platforms like X and Facebook can kick influencers off for reasons beyond their control. Social media companies also come under scrutiny over actions by their owners (ex: Elon Musk), which can make those platforms less desirable. TikTok influencers have been nervous since the US government set its sights on the popular platform. Having a website gives influencers a long-term home base, and a way to keep them from leaving all their eggs in one basket.
2. Diversify revenue streams
It’s never a bad thing for a business to find new ways to create cash flow. A website offering exclusive photos, videos, blogs, and other content not found on social media platforms can be used to increase engagement and attract advertisers. Influencers also use their websites to sell branded merchandise like hats and t-shirts to their followers, or even products they advertise from partner brands. Influencers without websites are leaving money on the table.
3. Look professional
Facebook and Instagram don’t tell the whole story. A dedicated website allows followers to get a better understanding of who an influencer is and enhances their credibility and professional appearance. Being seen as the real deal and not just some nobody with a Facebook page can help attract partners and advertisers. A website might just give an influencer the edge against other people in the same space who couldn’t be bothered to build a website of their own.
4. Improve your SEO
Search Engine Optimization (SEO) is the process of building a website so that it ranks higher when users perform an internet search. The goal of SEO is to direct more traffic to your website, which can help generate more customer leads and sales. A well-optimized website can attract traffic from search engines like Google and Bing.
5. Launch a marketing campaign
A website can be a powerful tool for social media influencers to leverage email and SMS (text messaging) marketing. Adding a simple Join Our Mailing List button on a website can help influencers collect information for text and email contacts. You can use this information to grow your audience, offer sales, or to simply stay in touch with your customer base.
6. Store all your content in one place
A website allows influencers to diversify their content beyond what’s feasible on social media platforms. Platforms often put restrictions on the the size of content influencers can post. Long-form articles, tutorials, podcasts, blogs, photos, and even videos can be restricted. Most web hosting plans give influencers nearly unlimited space for everything they want to put online. What’s more, a website gives influencers a place to showcase (and warehouse) all of their work.
Whether you’re a social media influencer or running a brick and mortar business, Northwest has you covered. We can form your LLC, get your business an EIN, and even set you up with a domain and website of your choice.
