Strategies to Ensure You Achieve Your Business’s Social Media Resolutions

With social media being such a key part of marketing a business in 2025, many business owners have started their new year with resolutions for growing their engagement on various social platforms. Growing your following by 1,000 or more followers or establishing a long-term partnership with a major brand are great examples of the types of objectives these entrepreneurs set out to reach, but striving for them without a solid strategy might mean setting yourself up for failure. Using the philosophy of active goal setting, these 3 social media strategies will help you achieve any goal you have around your business’s social media page and presence.

Three tactics to boost your business’s social media presence in 2025

Starting early, starting smart, and being consistent is the name of the game when it comes to New Year’s resolutions. Resolutions to boost your business’s social media performance are no different. Active goal setting means creating specific actions around goals that get you actively pursuing smaller habits or actions that help you reach your ultimate goal. The below tactics and strategies are designed to create a lasting habit that will help you reach your business’s New Year’s social media resolutions through active engagement with your business’s channels and profiles.

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Practice active social listening

If you want to be successful on social media, you should start by being a great listener. Tracking likes and shares is a fine start, but try to go a step further by engaging in what is called social listening or social media listening. Social media listening is the practice of proactively listening to and analyzing conversations and interactions occurring on social platforms, then using that information to form conclusions or hypotheses that guide your own approach.

Not only will this help you become more in-tune with your community, but it may also help reveal patterns in the conversation within your industry that you were unaware of. Check out tools like Talkwalker if you aren’t sure where to start.

Tactic: Take 15-20 minutes a day, or an hour or two per week, and review trending hashtags, topics, and content posted by competitors within your industry. Write down the insights reaped from what you find and outline specific actions you take to refine your business’s approach to social media.

Experiment with interactive content

By its very nature, social media is an interactive experience. That being said, some types of content are more interactive than others. Try to experiment with new ways to engage with your audience on a monthly basis. Here are a few ways to start:

• on text-based platforms like Twitter/X, try hosting polls regularly
• if you’re active on video platforms like YouTube, try hosting live Q&As regularly
• if you practice email marketing, try sending short quizzes related to your industry or products as a fun and memorable way to increase organic engagement

Tactic: Start with one interactive post a week, experimenting with different types, then ramp up the volume or frequency as you get more comfortable and learn what your audience connects and engages with.

Track performance regularly

Using social media to drive traffic towards your business can sometimes feel like tossing darts and hoping something sticks to the board and goes viral. 2025 is the year to banish this approach and get smart with tracking your social media’s performance so that you can use it to refine your business’s social media presence.

Many platforms, like YouTube, provide analytic tools to creators that allow them to review likes, viewership drop-off, and other data inside their creator account or profile. You can often access this information through your settings. If you own a food business and publish pictures of your restaurant’s lunch specials on your Instagram, but digging into your page’s performance shows that people don’t engage as much with your pictures as your videos, start sharing videos of your lunch specials being plated to entice your audience to come grab a serving.

Tactic: At the end of each week, track your engagement through follows, likes, and subscriptions. Use tools like Line Graph Maker to create graphs to provide a visual display for this data. Go even deeper than surface-level engagement data by reviewing peak engagement hours across platforms.

Resolve to keep your business goals on track

Just like cutting back on junk food or saving more money, victory is found in the small but consistent moves you make. Whatever you decide is the best strategy for growing your business’s social media engagement, make sure you commit wholly to that strategy and only pump the breaks when you review and reassess a year later.